Audi A3: Update on viral marketing campaign

Maybe you remember our article about a red Audi A3 which was reported to be stolen at the New York Auto Show.
After a certain time, it became clear that this "theft" is part of a new viral marketing campaign by Audi USA.
Business Week now has a lengthy article ("A New Kind of Car Chase") about the pros and cons of such advertisement. But one thing is for sure: it has brought a lot of attention to the new Audi A3! And that's what marketing is about ...

Read more here and try to solve the hunt:
Stolen A3
Audi USA

Source: Business Week

Audi A3: Update on viral marketing campaign

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