Audi R9 (LeMans): Launched first in Dubai?

AudiWorld finally has some news about the production of the Audi R9, formerly known as Audi LeMans. Although they still seem to be a little bit sceptical about the confirmation of the launch, they are providing a nice summary of everything related to the Audi R9.

Strategy

In producing the Le Mans quattro, Audi positions itself to take on the likes of Porsche, Aston Martin and Ferrari. The vehicle would slot in against these rivals both in terms of price ($100k) and performance.

This is an interesting proposition for Audi considering that it has not fully achieved its competitive strategy (in the US in particular) relative to German rival BMW and the Japanese manufacturers. Rather than building a supercar Audi could perhaps continue to focus time and attention on selling A4's and A6's against the 3-series and Acura RL and TL.

That said, the Le Mans quattro would immediately become a halo vehicle for Audi with which to showcase its technology. Company officials are hoping that the Le Mans quattro can do for the Audi brand what quattro did twenty-five years earlier.

And they of course have some great pictures of the Audi R9, some of them you already might know. But take a look of the interior shot. That's great!
I can't wait to see and drive one ...


It's also very interesting that there is achance that the Audi A9 will be first launched in Dubai, at least according to the Wall Street Journal.

Mr. Awadh Al Seghayer, Director of Dubai Convention Bureau (DCB), which is part of the Dubai Department of Tourism & Commerce Marketing (DTCM), said: 'This is going to be a very big event for Dubai as it is also the first time that Audi will be launching their new model in the emirate. The agents will be in Dubai for six weeks to test drive the car."

Let's see ...

Read more here.

Source: AudiWorld, Wall Street Journal

Audi R9 (LeMans): Launched first in Dubai?

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