VW of America: Len Hunt joined debate on VWVortex

AutoWeek is reporting that Len Hunt, Executive Vice President of Volkswagen of America, was monitoring a highly charged Internet discussion on VWVortex.com about why some VW owners are leaving the brand.

As he read the opinions on VWvortex.com, an independent Web site for VW owners and enthusiasts, Hunt was goaded into action.

It's standard procedure to let such things pass if you are a senior executive. But Hunt couldn't help himself.

In a rare move for a high-ranking auto exec, Hunt went public: He posted a comment along with his name and title: "Len Hunt, executive vice president, Volkswagen of America Inc."

It is no surprise that Hunt and other executives at VWoA's Auburn Hills, Mich., headquarters regularly follow threads in the VWvortex forums. The Web site has more than 200,000 registered users, and more than 500,000 visitors each month.

That's a massive audience that Hunt wants to address personally.

Len Hunt is the first senior auto executive to be seen in an independent forum. That's great customer relationship management!

Source: AutoWeek

VW of America: Len Hunt joined debate on VWVortex

Watch more TV. The German Car TV.

Read more