Audi: Named a Top 100 Global Brand Again By Business Week and Interbrand

For the fifth consecutive year, Business Week has teamed up with Interbrand, a leading brand consultancy, to publish a ranking of The 100 Top Global Brands by dollar value where Audi once again appeared.

Audi climbed two spots on the list with a 12% increase in its calculated value. Reasons cited for the increase included a big improvement in initial quality as reported by J.D. Power in their 2005 Initial Quality Study and 8.2% higher sales worldwide.

According to Interbrand, the 2005 rankings rewarded companies that focus ruthlessly on every detail of their brands, honing simple, cohesive identities that are consistent in every product, every market around the world, and every contact with consumers. A dollar value is calculated for each brand using a mix of publicly available data, projected profits, and variables like market leadership. The article along with the Global Brand Scorecard appears in the August 1 issue of Business Week.

GermanCarBlog
Audi

Source: Audi of America, picture by Business Week, Interbrand

Audi: Named a Top 100 Global Brand Again By Business Week and Interbrand

Watch more TV. The German Car TV.

Read more