Lamborghini: Interview with CEO Stefan Winkelmann

Monday, August 29, 2005

Lamborghini: Interview with CEO Stefan Winkelmann

Maybe you are wondering why we are publishing an article about Lamborghini in here.
The reason is simple, although we have no current plans to extend our coverage in general, we always bring you information related to Audi and Volkswagen.
And in this interview Mr. Winkelmann talks about the support he gets from Audi and why it's important.

TCC: How important is Audi's support?
Winkelmann:Without Audi, Lamborghini couldn't exist. They bring money and technology. Audi is becoming a more sporty brand because they are investing more in technology - technology that Lamborghini (otherwise) couldn't afford. We can benefit from these huge investments, but we must maintain the huge discipline that is the pillar of what Lamborghini stands for. Lamborghini is uncompromising, extraordinary - and Italian.

TCC: How is Audi's investment paying off?
Winkelmann: Lamborghini is 42 years old. For the first 40 years, we never sold more than 250 cars. In 2003, it rose to 1300 and last year 1600. We have decided to stay at the same volume this year.