VW: "Moonraker" group to learn US market

Autoweek is reporting that a group of VW specialists is visiting the US to learn more about the US market.

The group's task over 13 months is to determine VW's vehicle needs in the United States as well as to understand this market. Moonraker consists of 22 Germans and an American.

VW says the group's goal is "to draw up a vehicle and business concept for the American market that would boost volume, earnings and brand reputation."

The longer term results could change the way VW develops vehicles.

VW says it's too early to have Moonraker members talk to the press. But the company says team members must "detect forthcoming trends, experience the customer's demands directly and draw conclusions from them as to the direction project development must take."

The team is based near Malibu, Calif., and is traveling through the country making extended stays in various locations.

GermanCarBlog, VW, Volkswagen

Source: Autoweek, picture by Amazon

VW: "Moonraker" group to learn US market

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