Audi: Anniversaries

Audi is celebrating two anniversaries these days:
1. A new beginning for the Audi brand, 40 years ago
2. AUDI AG – a new corporate name, 20 years ago

Audi succeeded in making a new start forty years ago with the launch of the Audi 72. This was a very significant event in the company history of AUDI AG, as it proved to be the rebirth of the Audi brand. In autumn 1965 the Ingolstadt car company, still called Auto Union GmbH in those days, introduced a new model with a four-stroke engine for the first time after the war at the Frankfurt Motor Show. This new car needed a new name, and thus the name “Audi” came into being. Founded in 1909 by August Horch, Audi had become noted for the manufacture of elegant six and eight-cylinder cars in the 1920s and 1930s. From 1932 onwards, together with DKW, Horch and Wanderer, the Audi brand formed part of the merger Auto Union AG, which was symbolised by the emblem of the four rings.

GermanCarBlog, Audi

Source: Fourtitude

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