Audi: New, redesigned offerings to lead charge

AutoWeek has an interesting article about Audi and how they want to target the luxury market against their competitors.

The push, led by new and redesigned products, will take the German carmaker to U.S. sales of more than 250,000 cars and trucks a year, executives said here last week.

"We want to hit BMW's level," Ralph Weyler, board member for sales and marketing, said in an interview at the Frankfurt auto show.

"We want to be successful in the United States. We feel the potential is high. We have sold 86,000 cars a year in the U.S., but we could triple that."

GermanCarBlog, Audi

Source: AutoWeek

Audi: New, redesigned offerings to lead charge

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