Volkswagen: Getting tough with the dealers in China

Chinese website Xinhua is reporting that Volkswagen is getting tough with its dealers due to low performance and not meeting the customer satisfaction.

In an exclusive interview with China Daily, Ye Yongming, Shanghai Volkswagen's executive marketing and sales director, said the venture is reshuffling its dealers to improve their abilities in sales, services, human resources and financing. It is all part of the effort to sell over 300,000 cars this year and head off growing competition from US and Asian rivals, such as General Motors (GM), Honda and Hyundai.

"Dealers which fail to meet our customer satisfaction standards will be ruled out," Ye said. "Many small dealers will be merged into big ones."

GermanCarBlog, Volkswagen

Source: Xinhua, flag by flaggen-server.de

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