Audi Korea: Roars past Mercedes to third in Korean sales

Thursday, October 06, 2005

Audi Korea: Roars past Mercedes to third in Korean sales

Audi roars past Mercedes to third in Korean sales. Audi saw car sales grow 498 percent over last September, posting the biggest sales growth in the Top 5.

Germany’s Audi turned expectations on their head by overtaking Mercedes Benz as the third most popular imported car brand in Korea last month. The Korea Automobile Importers and Distributors Association (KAIDA) on Wednesday said Audi Korea sold 317 cars, taking third place eighteen years after entering the Korean market in 1987. It ranked fourth in August. BMW topped the list with 508 cars sold and Lexus came second with 453.

The jump is due to a positive customer response to the improved design and power of Audi’s major models, especially the A8, as well as a better sales network and service.