Audi of America: Better service, snazzier stores

Wednesday, October 05, 2005

Audi of America: Better service, snazzier stores

Audi of America wants to improve its dealers in terms of service and appearance.

”I want to deliver service to a customer that blows his mind so beyond his expectations that it builds loyalty,” said Johan de Nysschen, head of Audi of America in an article that ran in Automotive News today.

Audi of America has kicked off new plans for better dealer service and cooler looking stores. De Nysschen wants more stand-alone stores in the style of Audi’s “hangar concept” store design, which can cost as much as $1.5 million per store. Aside from the walls of glass you see in the picture, interior styling cues include natural, warm tones with aluminum accents. 82 of the 260 U.S. dealers have stand-alone stores, but that may change as Audi introduces its Q7 and Q5 SUVs.