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Friday, November 11, 2005

VW Passat: Being promoted on Sony's PSP

VW Passat
The new VW Passat is being promoted on Sony's PSP.
Volkswagen has its marketing laser sights trained on at handheld video device users’ foreheads. The company is making TV spots promoting the launch of its Passat available for download and playback on Sony PSPs. Working with 30-something video site, 29HD Network, V-dub is after the coveted 25-35 demographic, a moving target for advertisers due to their broad use of alternative media.


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Source: Jalopnik

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