Audi: Event coverage from the Essen Motor Show

Thursday, December 08, 2005

Audi: Event coverage from the Essen Motor Show

Fourtitude has a nice event coverage with a lot of pictures from the Essen Motor Show.

As international auto shows go, the Essen Motor Show held in the northwestern German town by the same name is most closely compared to the SEMA Show in Las Vegas. Like SEMA, the show’s primary focus is the customization and the aftermarket with a strong but incomplete presence by car manufacturers. Unlike SEMA, Essen is not a professional trade show. While business is hashed out in booths around the Essen Messe, over 400,000 regular auto enthusiasts and owners also attend in droves to see that which is displayed, and even walk out of the show with parts as several halls are more market and swap meet than they are display areas.

There are many things different, and many things the same about Essen and SEMA. However, it is the differences that make it much unlike any event you’ll see in the USA. As an auto enthusiast, it’s worth a look. As a European car enthusiast, it’s even more so because this show represents who’s who in the European aftermarket.