Audi: Designers' Tuesday at LA motor show

One day before the official press day at the LA motor show, Audi invited to an event called "designers' tuesday" including Audi Chairman Dr. Martin Winterkorn, Audi of America head boss Johan de Nysschen, Audi design chief Walter de’Silva, Audi racing legend Tom Kristensen, Champion Racing team owner Dave Maraj and Head of Audi Motorsport Dr. Wolfgang Ullrich.

With the Los Angeles firmly cemented as the first major North American auto show of the year, manufacturers (including Audi) have begun a more rigorous “care and feeding” of journalists and other interested folks during press days. Press days here will begin tomorrow – Wednesday – so Audi used Tuesday night to host “Designers' Tuesday”. Conceived as a cross between a panelist discussion on the converging elements of automotive, environmental and architectural design and an old fashioned wine ‘n dine, Designers' Tuesday was clearly all about building awareness of the Audi brand.

According to Audi of America spokeswoman Jennifer Cortez, Audi currently believes it has the products and the increasingly the dealer network and reliability to solidify itself as a premium German import. It now seeks to continue building the overall image of the brand around these positive variables.

GermanCarBlog, Audi

Source: AudiWorld

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