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Wednesday, January 18, 2006

Audi: Most delightful vehicles of 2005!

Audi A4 Avant
Strategic Vision announced the "most delightful vehicles of 2005" and the Audi A4/S4 Avant and the Audi A8 are among the winners!
In 2005 the results from Strategic Vision's surveying the market may be startling: General Motors leads all the rest. Strategic Vision measures the experience of approximately 90,000 new vehicle owners annually. The survey has been done since 1996. Because of the nature of the factors measured, the results give the industry actionable information about multiple issues, including (a) building better vehicles, (b) communicating more effectively, (c) increasing sales opportunity, (d) creating strong brand image, (e) creating loyalty, and (f) assessing success and failure of strategy.

When you catch the vision, you can deliver across categories: Audi A4/S4 Avant leads the Multi-Function Luxury Segment, and A8 was a clear leader among Luxury Cars. When you can target Luxury, you can do the job: Audi A8 was the "Most Delightful Vehicle in 2005" -- CDI = 773. Being able to reach above the 700 mark means that you have explicitly addressed your customers' needs. Being the year's leader points to your dedication to your customers and products.

Winners:
Luxury Multi-Function: Audi A4/S4 Avant, 654
Luxury Car: Audi A8, 773


Audi A4 Avant

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Source: Fourtitude

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