Audi, VW: Preferred brands of iTunes users!

We already knew that Apple users really like Audi cars, but it was now confirmed with the AC Nielsen study that iTunes user prefer VW and Audi! Surely something that will give the other vendors some headaches, because everybody is longing for that target group.
But wait, Subaru at 3rd place? Come on...

Nielsen//NetRatings, a global leader in Internet media and market research, today announced that traffic to Apple’s iTunes Web site and use of the iTunes application has skyrocketed 241 percent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005, reaching nearly 14 percent of the active Internet population.

Teens are disproportionately represented among iTunes users; 12 to 17 year olds are nearly twice as likely to visit the iTunes Web site and use the application as the average Internet user. iTunes users are also more likely to be male; the site’s traffic is 54 percent male and 46 percent female.

“The rapid growth of iTunes is an important phenomenon in the online media marketplace,” said Jon Gibs, director of media analytics, Nielsen//NetRatings. “Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time,” he continued.

Nielsen//NetRatings also revealed today that iTunes users form a distinct target audience with identifiable brand preferences (see Table 1). Their favorite car make is Volkswagen, which they are 2.2 times more likely to own than the average Internet user. Other popular car makers among the group include Audi and Subaru.

GermanCarBlog, Audi, VW

Source: Fourtitude

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