VW: Background information on Moonraker group

Did you ever want to know what VW's Moonraker team, the team which proposed the VW GX3, is exactly doing all the day? Then, this is the place to go.

For years, Volker Jagodzinski, brought up in the no-nonsense cockpits of German cars, couldn't understand why Americans treat their automobiles like rolling extensions of their living rooms.

Then the Volkswagen AG engineer spent 3½ grueling hours on a Greyhound bus from Seattle to Portland, Ore., and saw the vast distances Americans journey in their cars -- and why so few resort to trains or buses.

"If you lose your car here, you're done," Mr. Jagodzinski says. "I was surprised by the amount of time people spent in their cars."

His road trip was a part of a Volkswagen project dubbed "Moonraker," a year-and-a-half-long effort to gain a deeper understanding of American culture in hopes of making cars more appealing to U.S. consumers.

GermanCarBlog, VW, Moonraker

Source: Wall Street Journal

VW: Background information on Moonraker group

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