VW: Celebrating their Germanness in new ad slogans!

Not only that VW of America recently introduced their mascot "Fast", now they are also celebrating their Germannews in new ad slogans.

Along with faux-German catch phrases ("Straight outta da Autobahn" and "Fast as schnell"), the campaign introduces Helga, a blonde in white go-go boots who demonstrates the features of the redesigned Volkswagen GTI Mk V hatchback.

"We're going to celebrate our Germanness," said Kerri Martin, the director of brand innovation for Volkswagen of America in Auburn Hills, Mich.

Revisiting the national origin of a brand is a technique other car companies have used with significant success. Last year, Mitsubishi Motors played up Japanese pop culture in a campaign for its redesigned Eclipse sport coupe.

The Volkswagen campaign also introduces a new slogan, "Make friends with your fast," along with a brand icon called the "fast," a gremlinesque character that issues commands to Volkswagen drivers in a deep, robotic voice.

Watch the new VW Golf spots including Fast!
(although the NY Times is claiming them as VW Jetta spots. That's why they do news and not a car magazine...)

Related news: GermanCarBlog, VW

Source: NY Times

VW: Celebrating their Germanness in new ad slogans!

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