VW: Marketing alliance with Universal brings new meaning to 'a thrilling ride'

Seems like the VW Touareg will entertain visitors at the Universal Orlando theme park.

As part of a new cooperative marketing agreement with Universal Studios, Volkswagen has tied itself to the psychological thrill ride “Revenge of the Mummy” at Universal Studios’ Hollywood and Universal Orlando theme parks.

A Volkswagen Touareg wrapped in mummy-like cloth greets visitors to the attraction which immerses riders in the ominous, spine-chilling world of Imhotep and his mummy companions. Innocent bystanders are drawn into an environment that has been cursed by the angry mummies, complete with menacing Scarab beetles, dramatic explosions and vengeful creatures intent on wreaking havoc. The wild, and exhilarating coaster ride begins as the passenger cars enter the mouth of a mummy. The thrill of the ride’s high-speed launches, startling drops and moments of being suspended in air are magnified in complete darkness.

“As a fierce competitor in the Dakar Rally, the Touareg is well-suited for high adrenaline, thrilling experiences,” said Clark Campbell, public relations manager, Volkswagen of America, Inc. “It presented us with a logical visual tie-in with this amazing ride.”

Related news: GermanCarBlog, P4MR, VW, Universal

Source: Auto Racing Daily, picture by about.com

VW: Marketing alliance with Universal brings new meaning to 'a thrilling ride'

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