Audi: Interview with Johan de Nysschen

TCC has a nice interview with Johan de Nysschen. He "unveiled" some new products which are no big news, but nice to read.

THECARCONNECTION: Is Audi's lineup complete? Do you need more SUVs, or other products?

DE NYSSCHEN: No, it's not complete. We're going to expand our product portfolio. We'll have at least one more SUV, possibly two. We'll have more sports cars, something between the TT, at the bottom, and the new R8.

The fact that we're moving away from platforms to modular (product designs) gives us lots of flexibility, and we can do a lot more derivatives. If you look at the Road Jet concept at the (2006) Detroit auto show, which was a slightly elevated car with a small footprint, it gives you an idea of what we mean about more derivatives. And then we have to look at drivetrains, like diesels, where we have to see an expansion, as well.

TCC: Speaking of diesels, are they better than hybrids, and if so, what does Audi have in mind?

DE NYSSCHEN: Diesels are better than hybrids - but under certain conditions. You have to have the right fuel, first, and have to make some changes to make them environmentally friendly. They're better than hybrids because for the driving conditions that represent the average American lifestyle, they can get better mileage. They produce beautiful torque and they're smooth and refined. And the fact we can use bio-diesel is another reason I believe the concept holds so much promise.

Related news: GermanCarBlog, P4MR, Audi, Johan de Nysschen

Source: The Car Connection

Audi: Interview with Johan de Nysschen

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