VW Jetta: Safe happens campaign seems to be success

Some days ago we reported about VW's new campaign "Safe happens" for the VW Jetta. Now it seems like the campaign is a success.

The risks Volkswagen took with two Jetta TV ads that put viewers in the car for high-impact crashes seem to be paying off in shopper interest.

Volkswagen says that since the ads touting Jetta's crash safety began on April 10, requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and Internet requests for dealer price quotes are up 58%.

The ads, by agency Crispin Porter + Bogusky, Miami, promote the 2006 Jetta's top scores in federal crash tests: a "four-star front-impact crash rating" and "highest government side-impact crash rating."

Related news: GermanCarBlog, P4MR, VW Jetta

Source: USA Today via Autoblog

VW Jetta: Safe happens campaign seems to be success

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