Bentley: Driving program

Bentley now also has a driving program.

Car manufacturers increasingly are turning to driving schools as a strategy to sell exclusive cars to prestige clients. It's an effort to combine responsible business practice, corporate hospitality, and sheer salesmanship in a single, compelling package. We recently had a chance to find out what it was all about at the Bentley Driving Program.

For the past several years, the Bentley Driving Program has been staged only in Europe, but now the United States is on the schedule with a venue at Las Vegas Motor Speedway. It caters largely to actual Bentley owners, but sales prospects can participate as well. It might be surprising that Bentley has a driving program at all, yet its heritage has always emphasized automotive performance as well as simple luxury values, and this might be part of the reason that Bentley sold 3654 cars in the U.S. last year while Rolls-Royce sold 382 and Maybach sold 152.

Once you sign up for the school and put down your $1500, Bentley invites you to a full day of roaring around a suitable expanse of asphalt in some of its finest automobiles, and you come away with both improved driving skills and a renewed appreciation for the capability of the cars. Just as important, the program gives you an insider's glimpse of Bentley's corporate culture, the special character that has made this company such a unique success in the prestige car market.

Related news: GermanCarBlog, P4MR, Bentley

Source: Automobile Mag via Luxist

Bentley: Driving program

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