VW: New brand strategy in Middle East

VW will obtain a new brand strategy for the Middle East region, main slogan will be: "It gets me!".

Volkswagen Middle East follows its global positioning strategy by transforming drivers into believers. It is now the Middle East's turn to experience the devotion that the Volkswagen brand inspires across the world, as the firm launches a new brand initiative across the region to introduce the market to its world-renowned inspirational culture.

'It gets me!' is the central slogan around which Volkswagen Middle East is set to inspire a whole new generation of car lovers.

Related news: GermanCarBlog, P4MR, Audi VW Volkswagen

Source: Strategiy

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