VW: Pioneering car color revolution in Middle East

Interesting article about the different favors of color in the Middle East.

Volkswagen is revolutionising the colourisation of its cars in the Middle East. With the unyielding regional sun, the skin of your car is both fashion statement and vital protection. Therefore as Volkswagen re-launches the brand across the Middle East, a team of trend experts have compiled a portfolio of shades that will consistently turn heads while protecting the vehicle long-term.

"Middle East buyers are quite specific about the colour of their cars. We've recognized that, as well as expecting class leading technology, they also have a unique and a keen sense of style," says Andreas Prinz, Managing Director of Volkswagen Middle East.

Related news: GermanCarBlog, P4MR, VW

Source: Strategiy

VW: Pioneering car color revolution in Middle East

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