VW: Unites with Hip Hop's OutKast for Idlewild

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Volkswagen of America, Inc. has teamed up with Universal and hip-hop duo OutKast to host screenings of the film Idlewild and movie soundtrack listening parties in New York, Atlanta and Los Angeles. OutKast's Andre "Andre 3000" Benjamin and Antwan "Big Boi" Patton both star in the film. The listening parties will feature new sounds from the duo's next album, which also serves as the film's soundtrack. The album will include all new songs by OutKast and is set to release August 22nd -- three days before the movie hits theatres, August 25th.

In a continuous effort to reach out to the African-American community, this is the third Volkswagen Important People (VWIP) sponsored event of the year, NBA All*Star Weekend in Houston being the first, followed by Zo's Summer Groove in Miami.

"Volkswagen is extremely excited to partner with OutKast on what is sure to be a fabulous event. What's particularly exciting is the opportunity to connect with the African-American community," says Kenyatta Bynoe, Brand Marketing Manager, at Volkswagen.

Related news: GermanCarBlog, P4MR, VW

Source: Rap News Direct

VW: Unites with Hip Hop's OutKast for Idlewild

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