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Saturday, September 16, 2006

Audi Q7: Now also available in India

Audi Q7
The Audi Q7, Audi's performance SUV is now also available in India. And new models keep on coming...
‘Indian auto market is very important for our growth strategy. Last year, we had 45 percent growth in our overseas market which is mainly driven by the Chinese market,’ said Andre Konsbruck, executive director (overseas).

The 26.6 billion euro auto company is currently mulling opportunities of opening a local manufacturing unit soon because ‘the Indian government penalises heavily the import of cars’, said Konsbruck.

Forecasting production volume of more than 880 cars over the next year or two, he said: ‘We expect the Indian luxury car market to progress tremendously by 2007.’

Audi sold 105 cars in India in 2005.

Konsbruck said: ‘We have a very low brand awareness in India. So we are now going to focus in educating the customer in a big way. I also realise that we cannot follow the sales strategy we developed for the Chinese market in India as both the countries are very different from each other.’

On the company’s future plans, he said: ‘We are planning to launch two new models next month.’

‘We currently have three exclusive dealership in Delhi, Mumbai and Bangalore. We plan to extend it to eight dealers in some of the country’s major cities in the next two years,’ said Konsbruck, on the sidelines of the launch.


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Source: India News

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