Audi: Sponsorship deal with FC Barcelona

This doesn't look like a big deal at first glance, but if you are into soccer and you probably know that Audi is also sponsoring Real Madrid, archrival of FC Barcelona, then you know that this news is in fact a big deal!

For us, it was a natural choice as Audi's Spanish importer VAESA is situated in Barcelona.

Audi and FC Barcelona have agreed terms on Thursday for a deal by which the German car manufacturer will become a sponsor and official supplier of the football club for the next two seasons.

The presentation of the deal was attended by Audis Spanish division manager Jesús Gasanz, and FC Barcelona president Joan Laporta, as well a selection of representatives of Frank Rijkaard's squad. Audi presented models of its brand new Audi Q7s to each member of the FC Barcelona first team.

Through this deal, yet another top brand has joined the group of renowned companies that sponsor the club. Audi has gained worldwide recognition for its sporting, dynamic, creative and modern values. Audi has become a club sponsor because it was attracted by size and stature of the Catalan giants, which, according to a company spokesman, "extends our emotional connection to thousands of football supporters".

Audi has become the first official FC Barcelona sponsor to also secure advertising rights, which involves the right to associate itself to the club's name and create joint marketing ventures involving both the team and the company.

Related news: GermanCarBlog, P4MR, Audi

Source: FC Barcelona

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