Audi: Debuts commercial in Second Life

UPDATE: An eagle-eyed reader (and we have plenty of those) has sent us these great pics from Second Life featuring the Audi A6 ads! Great.

Once again Audi is stepping onto new ground, this time by placing a commercial in the virtual world of Second Life, one of the most popular online games.

Automaker Audi has apparently debuted its latest car commercial in the virtual world of Second Life. The commercial is showing in the screening dome of the »avalon« sim belonging to virtual world branding company Rivers Run Red. My machine seems to be a bit underpowered to make out the clip very well, but Rivers’ Justin Bovington tells me the ad will air on television in coming weeks, throughout the world. Bovington flags the event as another first for SL, calling it “validation of SL as a ‘legit’ channel in the media planning mix.

Related news: GermanCarBlog, P4MR, Audi, Second Life

Source: 3PointD, pictures at Flickr via Fourtitude

Audi: Debuts commercial in Second Life

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