Audi: The Head of the Charles Regatta

Audi was sponsoring the Head of Charles Regatta in Boston.

Audi North America gently branded this weekend's Head of the Charles Regatta held on Boston's Charles River in glorious fall weather. By virtue of being a (practically) lifetime Audi owner, my husband and I received an invitation to the Audi Hospitality Tent with prime (heated) viewing space, virtually unheard of race-day parking, a lovely catered meal (including fine German wines & beers) and Audi swag.

The hospitality tent also featured a number of affinity partners which made for an interesting Swagafternoon in between heats. Audi chose to display two vehicles at the entrance to the VIP tent, the 2007 Audi S8 (starting at $92,000 MSRP) and the Audi Q7 (starting at $49,900 MSRP). The S8 absolutely sizzles and was great at showing off its Bang & Olufsen sound system. The Q7 is Audi's entry into the SUV market - they cracked me up showed great event affinity by putting a crew shell on top of the display vehicle.

The hospitality suite featured a set-up by Bang & Olufsen playing a lovely rotation of dinner jazz. Bo_speakersB&O is providing the audio system for the high-end Audi vehicles. Check out the sound concept tab on the B&O page - nice web work. The president of the New England region manned the station and was engaging and provided amusing commentary, helpful information and gentle invite to visit the Newbury Street store to try out any of the amazing equipment. I really liked the sound of these $20,000 speakers. My husband pointed me to the $3,000 speakers. They all sounded amazing. The sound system in the S8 was amazing - and if they can make a car sound that good, I feel certain they can make my house sound good. The B&O catalog is so stunningly produced you would pay for a copy - gorgeous stock, beautifully designed, a fantastic "history of" spread in glorious photos and in the last few pages, what they can do for your home. Nice.

Related news: GermanCarBlog, P4MR, Audi

Source: Digital Hive

Audi: The Head of the Charles Regatta

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