Audi: Site visit at the Audi Forum in NYC

Tuesday, October 24, 2006

Audi: Site visit at the Audi Forum in NYC

We found a great site visit report about the new Audi Forum in New York City including great pics. A must see!

While the opening of the Audi's largest Forum was delayed nearly six months, the new space was perfectly timed to debut the new R8 to the US. The car made a worldwide debut recently at the Paris auto show. Speaking of which, the Forum also opens at the beginning of the auto show season. And in fact the Park Ave. space functions more like a auto show stand than a dealership. It's really there to preform brand building activities. Currently there are only four cars displayed in the space. and of those, one is the R8(not readily available) and the other is one of the legendary 1930's Auto Union grand prix cars.

While Audi has added lots of techno bits to the space, there's a moving LED panel that runs 24 hours a day, seven days a week, traveling back and forth between Park Avenue and 47th Street at a speed of two feet per second, it's not a new idea to NYC.