Audi: Interview with Audi's Ralph Weyler on American business

Here's a very interesting interview with Ralph Weyler, head of marketing and sales, about the American business.

AUDI aspirations to become the world's leading premium brand by 2015 are being built around growth in markets like China and Russia but are also being hitched to a market not normally noted for growth – the United States.

"But we have a clear objective and we have already put the resources behind it. "The most decisive point is that we are prepared to go for that (objective). "The billions of Euros (necessary) are already guaranteed by the supervisory board. We have the product projects. They are all on the way and already in the pipeline. We are investing in the sales and marketing organisation, we are hiring people, we are founding additional national sales companies and we are supporting dealers to build up new facilities.

Related news: GermanCarBlog, P4MR, Audi

Source: GoAuto via Fourtitude

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