Audi R8: Audi in the exclusive world of art and fashion

Here's a very interesting article about the marketing for the Audi R8. Nice read.

During the weekend when some of the most important names in art and fashion held parties into the wee hours of the night, one automotive brand made an important product introduction: Audi.

Among the weekend’s highlights was the private debut of the R8 to one of the most important groups of qualified buyers, those in town for Art Basel Miami. Not only were attendees likely to be good prospects as R8 customers, but many are thought- and style-leaders and able to create a buzz among their friends that few advertising campaigns can match. Even at the curbside Audi had one reason to think its newest product might be well-received: a substantial number of the guests arrived in Bentley products, Bentley being a fellow Volkswagen brand.

Related news: GermanCarBlog, P4MR, Audi R8

Source: AudiWorld

Watch more TV. The German Car TV.

Read more