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Tuesday, December 19, 2006

Audi: A star in Bollywood

Audi
Audi seems to be very popular in Bollywood. Where not?
Which brand according to you has the best placement in the film?
I think all the brands have been placed exceptionally well. However the one that stands out is the Audi A6, especially because it blends so well with the script. Generally, audiences would expect an elite family such as the one featured in the movie, to drive around in a Mercedes. But this platform was perfect to launch a brand with the likes of Audi. International audiences are also looking up to Bollywood. Baabul has also made it to the UK charts as the 8th best movie its first weekend itself. With the Audi being placed in Baabul, it will enjoy a lot of international visibility too. .


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Source: India FM via Fourtitude

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