Audi: Warming up Southern markets

Southern is this context means Southern US, but still nice to read that Audi is doing a great job down there. Interesting read.

The German automaker’s newly revealed Southern strategy aims at booming cities such as Miami, Phoenix and Tampa-St. Petersburg, all of which are economically sound and fueled by solid construction and business climates.

“Audi has had its roots in the Northeast and the foul-weather regions and that is where we have seen great sales,” said Scott Keogh, the company’s chief marketing officer. “But we are going to where America is heading.”

This year, Audi has seen dramatic gains in its sales in larger southern cities. In Miami, sales have jumped 39%; in Dallas the figure is 23% and in Atlanta, 15%, Keogh said.

Related news: GermanCarBlog, P4MR, Audi

Source: Brandweek

Audi: Warming up Southern markets

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