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Friday, January 26, 2007

Audi R8: Will help to fortify the brand

Audi R8
The Audi R8 will definitely help to move the Audi brand ahead. But what about a diesel option?

Why not differentiate the R8 from the rest of the market by packaging it as a high-performance diesel exotic, with Audi's new V-12 oil-burner, an engine derived from the Le Mans-winning engine?

The twin-turbo V-12 TDI makes 500 horsepower, and with 738 lb-ft of torque would outgun even the 510-hp V-10 gasoline engine - a version of the mill used in the Lamborghini Gallardo - that's on the way for the R8 next year.

"The market is not expecting such a car" at this time, said an Audi AG spokesman, who explained that, emissions worries aside, the U.S. just isn't ready for a high-performance diesel sports car yet. "But never say never."


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Source: The Car Connection

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