Audi: Tipped for premium brand segment leadership by 2015

Record sales in 41 markets, including the UK, bolster the meteoric rise of the Vorsprung durch Technik brand

· Sixth successive record sales year for Audi UK (86,003 cars)
· Record figures in 41 markets leading to a record worldwide sales total for the eleventh year running
· Success achieved in the UK even before new A5 Coupe and TT Roadster come on stream, and without a full year of TT Coupe sales

Helped by the achievement of a sixth successive record sales year by Audi UK, the Vorsprung durch Technik brand has exceeded its past worldwide sales totals for the eleventh year running, prompting speculation that it is set to become the world’s most successful premium brand by 2015.

Globally, 905,100 vehicles were delivered to customers in 2006, up from 829,109 in 2005, representing an increase of 9.2 percent, or almost 76,000 cars. A total of 41 markets set new sales records, including Germany, France, Spain, Italy, China and the USA. Audi UK recorded a 5.7 percent increase, reaching a new peak of 86,003 cars, up from 82,496 in 2005 - the sixth year in succession in which it has raised the bar.

The USA remains the largest Audi export market, with sales up 8.5 percent from 83,066 to a record 90,116, followed closely by the UK.

Rupert Stadler, Chairman of the Board of Management of AUDI AG remarked: "We have not only achieved our eleventh sales record in succession, but will also be announcing new record levels of revenue and earnings. Audi is the fastest-growing premium brand. This puts us well on our way to becoming the most successful premium manufacturer in the world by 2015."

Related news: GermanCarBlog, P4MR, Audi

Source: Fourtitude

Audi: Tipped for premium brand segment leadership by 2015

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