Bentley: Holding the line on production for now

Bentley is slowing down production and therefore sales to remain the exclusive brand image.

Coming off a record year in 2006, Bentley says that we shouldn't expect similar stellar figures in the near future. After building 10,087 units last year (more than any other ultra-luxury marque), Bentley acknowledged that it's at full production and will probably see a leveling off of sales in the next few years. CEO Franz-Josef Paefgen told reporters in Detroit that they are still investigating adding new models to the Bentley lineup, but that the decision process is incredibly difficult because the image of Bentley must remain intact. That means no SUVs or small sedans, most likely.

Related news: GermanCarBlog, P4MR, Bentley

Source: Autoblog

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