Audi: Great insight into Audi's leading interior design

Audi is well-known for its best in class interior design and this article gives you some nice insights. A must read!

In this official article, Audi designers explain the philosophy behind the development of a new vehicle interior design and their goals for both interior and exterior colours and trim.

"Our ideas give an identity to the car and its atmosphere." For Oona Scheepers, Head of Colours/Interiors in Audi's Design division, the task is clear: the overriding goal for her and her team is to give the product the characteristics of the brand with the four rings – sporty, progressive and sophisticated.

Years before a new model reaches the market, the eleven men and women start work on its exterior colours and select the fabrics and materials for the interior trim. They work hand in hand with the creative minds behind interior and exterior design.

Related news: GermanCarBlog, P4MR, Audi

Source: Carbodydesign

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