VW Eos: Going cashmere

VW is going cashmere with its latest merchandising products, clearly targeting female customers.

The market for the Eos convertible car is 50% women, so VW thought it only right to address them with a line of products made especially for them. “We wanted to do something that was more than your stereotypical T-shirt or baseball cap — to create an experience that was unique and upscale,” says Clark Campbell, Volkswagen of North America public relations manager. A New York design and branding firm, Aruliden, collaborated with high-end designers to create the line of four products, which includes this cashmere/wool wrap by Lutz & Patmos.

Related news: GermanCarBlog, P4MR, VW Eos

Source: Business Week

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