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Saturday, February 17, 2007

VW Polo: The Escape Race

Escape Race
We found a very nice marketing idea done by VW for the VW Polo, the VW Escape Race.
They extended their Escape TV with a virtual race game. You just have to invite people to your team by email, if they subscribe you get fuel for 25km. The car will do that 25km as soon as those persons invited somebody else. Nice to see how they implemented Google maps.


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Source: Art2Blog

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by Christian @ 10:18 AM   Linking Blogs  



 
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