VW: Wins 2007 German Design Award

VW has won an important award in Germany: the Silver 2007 Design Award of the Federal Republic of Germany for its corporate book called “Volkswagen Corporate Design Essentials”.

The award-winning “brand bible” provides a clear visual presentation and documentation of brand tonality and the design principles of the Volkswagen brand. The Silver Award was presented at a public ceremony in Frankfurt am Main on Friday during the Ambiente international trade fair.

At the invitation of the German Design Council, an international jury decided on the Design Award winners. 25 products out of a total of 940 nominations, including 200 from the field of communication design, were chosen to receive Germany’s only official design award.

"For Volkswagen, corporate identity and corporate design play an extremely important role. They contribute to the high awareness of the Volkswagen brand. We are proud to have won the Design Award of the Federal Republic of Germany," Jochen Sengpiehl, Head of Marketing at Volkswagen, commented.

Related news: GermanCarBlog, P4MR, Audi VW Volkswagen

Source: Carbuyers Notebook

VW: Wins 2007 German Design Award

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