Lamborghini: Going retail for merchandising?

Thursday, March 22, 2007

Lamborghini: Going retail for merchandising?

Lamborghini is rumored to open its own retail shops for all the merchandising galore.

Among other strategies for increasing brand awareness and capitalizing on its prestigious name, Lamborghini is reportedly considering opening a chain of retail stores to sell its branded merchandise. Raging Bull merchandise is already sold in authorized dealerships and online, and at a small number of retail locations mostly in Italy, but opening more stores around the world is a strategy that has been working for the Prancing Horse, and if it works for Ferrari, it just might work for Lamborghini, too.