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Wednesday, April 11, 2007

Audi A1: Not coming to the US!

Audi A1
While our source article is more about the Audi A5/S5 and why it's such an important halo car for Audi, it was also revealed that the upcoming Audi A1 will not come to the US! At least not soon...
There's a lot riding on the upcoming remake of the A4, which Audi expects to become an even bigger seller in the U.S. And the next-generation A3, currently Audi's smallest U.S. model, should benefit from fast-growing demand for small cars. Which, of course, begs the question: might Audi bring an A2 or smaller model to the U.S.?

While such products will see "dramatic growth," de Nysschen quickly cautions that, "I don't think we'll see a sub-A3 in the U.S. , not for Audi," at least not right now, anyway. Why? Because the automaker is "not as strongly entrenched in the U.S. " as are other European marques, like Mercedes, which has more stretch to its brand image.


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Source: The Car Connection

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