Audi: Official premium automobile of the 2008 Olympic Games in Beijing

Great move here by Audi and they are definitely serious about developing China as their second home country. Audi will be the "Official Premium Automobile of the 2008 Olympic Games in Beijing".

- More than 1,000 vehicles for athletes, officials and guests
- “Olympic Corner” in Chinese showrooms
- Extensive commitment in the realm of culture

As a partner of international sport, Volkswagen China Investment Ltd., with its brands Audi and Volkswagen, will be nailing its colours to the mast during the Summer Olympics staged in Beijing (China) in August 2008. In the Olympics and Paralympics the spotlight will be on Audi vehicles as the “Official Premium Car”: Athletes, officials and VIP guests will be using the chauffeur service with over 1,000 cars from the Audi brand, primarily the models A6L, A8L and Q7.

The commitment entitled, “Passion for Movement”, consists of numerous individual elements and activities. “It has become a tradition at Audi to support high-class sports events around the world. The partnership with the Olympic Games in Beijing marks another milestone. It’s the perfect opportunity to present Audi’s values of sportiness and innovation as well as its position as a premium manufacturer,” said Werner Eichhorn, Managing Director Audi Sales Division China, before the start of the Shanghai Autoshow.

Related news: GermanCarBlog, P4MR, Audi

Source: Fourtitude

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