Bentley: Joining used car market in India

Unexpected, but logical move here by Bentley to join the used car market in India.

“India has exceeded our expectations and the number of customer base is constantly growing. With the company limiting its production globally to maintain exclusivity, we are looking at the used car business as a serious model to satisfy customers,” Bentley Motors Ltd regional director, Middle East, Africa and India, Ian Gorusch said.

In its three years of operations in India, Bentley has so far sold about 70 cars across its different models, including the Arnage, Continental and Flying Spur, all of which are in the “crore-plus” price category.

“What we are looking is at making a passionate Bentley customer drive the car he likes, even if it is a used car, while he waits for the new one to arrive,” Gorusch said, adding the company was also tapping those who want to buy the used Bentleys for other reasons.

“The used car customers are going to be special as the pre-owned Bentley is going to be far costlier than other normal badges,” he said, adding the company was adopting a personalised approach to expand the new initiative.

Related news: GermanCarBlog, P4MR, Bentley

Source: Auto India

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