Audi A4: New microsite up!

Audi has started a great new microsite for the Audi A4 to support the upcoming launch of the new Audi A4 B8. And again, you can find the information here first.
The approach is quite different than usually: Audi let's you create your ultimate dream road to show where you wanna test drive it. Here's their own explanation.

By taking part in A4 Global Drives, you’ve got the chance to test drive the outstanding Audi A4 on some of the world’s most exhilarating, beautiful and inspiring routes – all around the world.

A4 Global Drives – how does it work?
On the site you can map out your own inspirational routes, rate other people’s, and vote for a winner.

We’ll find the five most interesting routes every six weeks, giving you 14 days to select your favourite and vote for it. The route with the most votes wins.

Anyone who votes automatically gets the chance to win and drive the winning route.

Increase your chances of winning
Simply convince the competition jury in your description and choice of route that it provides ideal conditions in which to experience the sporty ride and absolute comfort of the Audi A4. Your success depends not only on how inspirationally you describe your route but also on how others rate it.

Audi is going a bit Web 2.0 here with the A4 Global Drives. You can save a description with your dream road, upload pictures to illustrate it and the community of Audi lovers can rate your dream road. Best thing is: the best virtual dream road will win a test drive in reality with the new Audi A4! Great.

Here are some impressions:








Related news: GermanCarBlog, P4MR, Audi A4

Source: Audi

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