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Friday, June 22, 2007

Audi A5: Kite commercial



Here's the great Audi A5 Kite commercial! This is not a stunt, as usual, everything happened as seen in the movie. Just great!
“This is not a trick, all the images are real,” says Jagoda Becic, Head of Advertising at Audi. “Authenticity,” she says, “was the essential requirement. If it hadn’t been possible to navigate the kite by car in reality, then we wouldn’t have implemented the idea.” For Gerhard Kiefer, who manages all Audi promotional films, it was also clear from the beginning that: “Honesty is a point of honour. We couldn’t have produced well-known adverts such as the ski jump or the ‘wakeboarder’ if our vehicle technology had not been equal to the task. This also holds true for the stunt kite scenes.”


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Source: Duncans TV

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