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Monday, June 11, 2007

Porsche: Entering Vietnam

Porsche
Porsche will enter the Vietnamese market, starting in Ho Chi Minh City.
After surveying the market, Porsche assigned PSC Prestige Sports Car Company Ltd to act as the distributor of its products in Vietnam. A member of the project said that the model in which the manufacturer and distributor put high hopes was the Cayenne sports utility model. Other models like Cayman and Boxter are also hoped will become favourites.

Porsche will not only open a showroom to sell its products like other manufacturers, but will set up the Porsche Centre, which will function as a sales agent, repair service provider, and provide spare parts which meet Porsche’s standards worldwide.

A source said that the Porsche Centre had got a contract to lease land for 13 years, and it might be launched by the end of this year in district 7 in HCM City.


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Source: Vietnamnet

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