Audi: New historic sales record

Audi is running from sales record to sales record. They have just announced to have sold more than 500.000 cars in the first six months of 2007. What we are especially happy to hear is that our current home turf, Japan, also scored the best June ever in history! Congrats. And now, let's go for the million!

For the first time in its company history, Audi has achieved the figure of half a million vehicles sold in the first half year, from January to June. Over 509,000 vehicles were delivered to customers worldwide – up 9.8 percent year on year (2006: 463,508).
For the first time in its company history, Audi has achieved the figure of half a million vehicles sold in the first half year, from January to June. Over 509,000 vehicles were delivered to customers worldwide – up 9.8 percent year on year (2006: 463,508).

In total, Audi achieved record sales in 41 markets worldwide in the first half of 2007. Up to June, Audi had handed over some 372,300 vehicles to customers in Europe, 7.4 percent more than in the first half of last year (346,712). In June the figure was approximately 64,800 vehicles, up 9.4 percent (2006: 59,223). In Europe, Audi achieved record sales in 22 individual markets. Especially noteworthy are Great Britain with 55,557 vehicles in the first half of the year (up 19.3 percent; 2006: 46,560) and 8,370 vehicles in June (up 17.8 percent; 2006: 7,104), Italy with 32,160 vehicles in the first half year (up 6.4 percent; 2006: 30,218) and 5,322 vehicles in June (up 2.1 percent; 2006: 5,211), Spain with 31,732 vehicles in the first half year (up 5.1 percent; 2006: 30,188) and 5,271 vehicles in June (up 6.1 percent; 2006: 4,969), France with 27,162 vehicles in the first half year (up 8.8 percent; 2006: 24,961) and 4,882 in June (up 10.9 percent; 2006: 4,402) and Sweden with 9,071 vehicles in the first half year (up 25.0 percent; 2006: 7,258) and 1,368 vehicles in June (up 1.9 percent; 2006: 1,342). Audi recorded its strongest growth in the first six months in Russia where sales rose by 76.3 percent to 7,272 vehicles (2006: 4,142), with June figures up 72.1 percent to 1,506 vehicles (2006: 875).

In North and South America, Audi sales totalled around 56,600 vehicles in the first half of the year, an increase of 13.3 percent year on year (2006: 49,950). In June, sales were up 1.9 percent at about 9,800 vehicles (2006: 9,605). In the USA, the third largest non-domestic market, sales totalled 45,711 vehicles from January to June, an increase of 13.0 percent (2006: 40,455). 7,789 vehicles were sold in June (down 3.1 percent; 2006: 8,039).

In the Asia-Pacific region, Audi recorded sales of around 65,800 vehicles in the first six months of the year, a rise of 21.6 percent (2006: 54,110). In China (including Hong Kong), Audi’s second largest non-domestic market, the company sold 49,267 vehicles in the first half of the year, an increase of 26.9 percent (2006: 38,838). In June, the figure was approximately 8,589 vehicles, up 37.0 percent (2006: 6,270). Following a slight fall in the first half of the year to 7,527 vehicles (down 0.8 percent; 2006: 7,586), Japan enjoyed an increase of 12.0 percent in June (1,802 vehicles; 2006: 1,609). Audi also enjoyed strong growth in Australia and India. In the first half of the year, sales in Australia grew by 42.8 percent (3,819 vehicles; 2006: 2,674), with June sales up by 52.0 percent (672 vehicles; 2006: 442). In India, where Audi set up a new National Sales Company in March this year, sales increased by 48.2 percent (206 vehicles; 2006: 139) over the first six months, and by 15.4 percent in June (30 vehicles; 2006: 26).

Audi’s successful growth markets also included the Middle East. With 3,223 vehicles sold, growth here amounted to 31.4 percent (2006: 2,452) for the first half of the year. 478 vehicles sold in June represents an increase of 11.9 percent (2006: 427). In the markets of Africa and the Near/Middle East, Audi recorded a sales increase of 12.5 percent in the first half of the year (around 14,300 vehicles; 2006: 12,736) and 9.2 percent in June (around 2,300; 2006: 2,118).

Related news: GermanCarBlog, P4MR, Audi

Source: Audi

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