Audi: Racing success means new sales records
We found a very interesting article about the impact of Audi's racing success with the Audi R10 TDI to the constantly announced sales records.
“Some brands have a place they call home,” Keogh says. “Our brand belongs on the track.”
Audi has won the prestigious Le Mans race the past seven years in Europe and has been the overwhelming factor in the ALMS since it entered the series in 2001.
Keogh says racing has been especially helpful in selling sports cars, such as the Audi S8, RS 4 and S6. It also is paving the way for Audi to boost its price range above the $100,000 level for its all-new R8 flagship, which goes on sale in the fourth quarter.
“We have two years of orders in the bank for the R8 because of our racing credibility,” Keogh says, noting Audi will sell only between 200-300 R8s this year.
Related news: GermanCarBlog, P4MR, Audi
Source: Wards Auto
Labels: Audi
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